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Disney's YouTube Takeover
Miley Cyrus’s latest hit, “7 Things”, has had the official YouTube video up for two months as of today. In those short two months, Miley has pulled in more than 23 million views for this video, making it the 87th most viewed YouTube video of all time. The video also holds the honor of ninth most discussed video of all time. Meanwhile, “Burnin’ Up” from the Jonas Brothers, released just one week before “7 Things”, has managed 23 million views as well, ranking at 92nd most viewed video of all time. (Note: The “Burnin’ Up” music video was posted by Hollywood Records and the Jonas Brothers separately. Both music videos are identical, with a combined total views of roughly 31 million.) From just these two videos, Disney artists have had over 46 million views. That doesn’t include the numbers from “Get Back” by Demi Lovato has more than 100,000 views. Demi Lovato, Selena Gomez, and Miley Cyrus all have hugely successful video blogs as well. So why do Disney artists get so much attention? Artists who have sold far more copies of their records have not experienced as much attention. For example, Carrie Underwood’s song “Before He Cheats”, one of the most played songs of 2007, has an amazing music video, and yet, after almost 18 months, the video has less than 6 million views on YouTube. Could Disney’s YouTube success be a sign that, even though mainstream radio avoids playing their artists, Disney is positioned to become the most powerful company in the music industry? And why do Disney artists do so well? Is it their generally wholesome image? Or is there something more?
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Contributor's Note
This intel is taken from a blog post I made on August 28, 2008. The number of views on individual videos reflect those at the time of initial writing.
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Original Post at Poptastique
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